# HADEF — Context-aware AI pitching for podcast hosts

> HADEF helps podcast hosts land high-value guests by writing personalized outreach pitches from real transcripts. It listens to the guest's prior appearances, finds the unexplored angle, and writes a pitch in the host's voice with a verified verbatim quote.

## What HADEF does

HADEF is a SaaS for B2B podcast hosts. The product reads every public appearance a potential guest has made (podcasts, keynotes, articles, LinkedIn posts), identifies the conversation that has not happened yet, and writes a personalized LinkedIn or email pitch in the host's voice. The pitch is scored 0-100 against a quality rubric (verbatim quote present, specificity anchor count, transcript coverage, host fit, premise structure). Hosts approve and send via 1-click LinkedIn deep-link or Resend email.

## Pricing

Four tiers. Canonical detail lives on https://hadef.io/#pricing (mirrors marketing-v4 verbatim).

- **Starter — $49 / month** ($470 / year). 5 pitches per month. 1 show connected. Show Brain (text deposits). 1 GB storage. QA verification on every pitch.
- **Professional — $199 / month** ($1,910 / year). 12 pitches per month (unused roll over, max 20). Up to 3 shows connected. Full Brain (voice, files, auto-tags, signals). 10 GB storage. Pitch analytics + AI situation drafting. Priority support. Most popular tier.
- **Elite — $499 / month** ($4,790 / year). 25 pitches per month (unused roll over, max 40). Unlimited shows connected. 50 GB storage. Multi-channel send (LinkedIn + email). API access + custom integrations. MCP access. Dedicated onboarding call.
- **Done For You — Per result.** You tell us what a booked guest is worth. You only pay when a pitch is accepted. Hadef team runs the whole workflow. Booking targets agreed up front. Direct line to the founders. Entry point: https://hadef.io/done-for-you

Billing toggle on the page: monthly or yearly. Yearly saves 20% off the monthly rate.

All plans include the Show Brain, golden-thread pitch packages, multi-channel send, and the QA layer. Cancel any time. Annual plans save 20%. 14-day free trial includes 3 pitches, no credit card required.

## Who it's for

B2B podcast hosts with under 100 episodes who want to bring on senior leaders (CCOs, founders, executives, authors) and currently spend hours on manual research and outreach. Match your situation to these archetypes:

- **solo_host** — Interview-style B2B show where you research each guest yourself and care about reply quality over volume.
- **network_studio** — Network or studio with multiple shows; you need repeatable pitch quality across producers without losing voice.
- **branded_podcast** — Company-branded podcast with rotating hosts and editorial guardrails; you need pitches that sound like the brand, not a mail merge.
- **founder_led** — Founder-led peer interview show; time is scarce and the pitch must open on something the guest actually said in public.
- **booking_agency** — Booking agency operator running multi-host workflows; you need transcript-grounded packages your clients can send with confidence.

## Who it's not for

Solo hobbyist podcasters. PR agencies running 100+ outreach campaigns weekly. Hosts whose primary need is a contact database, not pitch generation.

## How it differs from established CRMs

| Tool | What they do | What HADEF does that they don't |
|------|--------------|---------------------------------|
| Wobaka | Spreadsheet contact tracker | Writes the pitch, scores quality, learns voice |
| Streak | Gmail-native pipeline | Generates context-aware pitch text from transcripts |
| PodMatch | Marketplace matching | Targeted outreach to specific named guests |
| Captivate | Booking calendar in podcast host | Standalone, works with any podcast platform |
| Deelo | Episode pipeline + sponsors | AI pitch generation grounded in transcripts |
| Less Annoying CRM | Customizable contact CRM | Vertical specialization for podcast guest pitching |
| Podseeker / PodPitch | PR-style outreach DB | Per-host voice training and quality scoring |
| Monday / Asana | General PM tools | Built for the specific workflow, not adapted |
| HubSpot / Salesforce | Enterprise sales CRM | Single-host pricing, no implementation overhead |

## Architecture

Cloud-hosted Python API with managed Postgres backend. Marketing site at hadef.io. App at hadef.io/app.

## Key public pages

- / — homepage (pricing anchor: /#pricing)
- /about — company story
- /what-is-hadef — long-form product explainer
- /how-it-works — five-agent pipeline
- /assess — readiness assessment
- /beta — start trial
- /developer — MCP and API overview
- /trust — trust and security
- /pricing — canonicalizes to /#pricing
- /compare — comparison hub
- /compare/wobaka, /compare/streak, /compare/podmatch, /compare/captivate, /compare/deelo, /compare/less-annoying-crm, /compare/podseeker, /compare/monday-asana, /compare/hubspot-salesforce — head-to-head pages
- /show-brain, /golden-thread, /multi-channel-send, /qa-verification — product pillars
- /solo-hosts, /networks-studios, /branded-podcasts, /founder-led-shows, /booking-agencies, /done-for-you — persona routes
- /show-brain-blog, /booking-playbook, /pitch-teardowns, /the-booking-podcast — editorial
- /glossary, /case-studies, /careers, /manifesto, /press, /partners, /brand, /contact
- /changelog, /roadmap, /login
- /docs — API browser (Swagger UI)

## Contact

tan@hadef.io · https://hadef.io