About HADEF

Pitches that read like you actually did your homework. Because HADEF did.

HADEF reads every public appearance your potential guest has made, finds the conversation that has not happened yet, and writes a personalized pitch in your voice. Grounded in real transcripts. Quality-scored before you ever see it.

What HADEF actually does

HADEF is a SaaS for B2B podcast hosts who interview senior leaders and currently spend hours per guest on manual research and outreach. It does one thing well: it researches a potential guest, identifies the unexplored conversation angle, and writes a personalized pitch you can send in one click via LinkedIn or email.

You give HADEF a name and a LinkedIn URL. About fifteen minutes later you have a research brief built from the guest's podcast appearances, keynotes, articles, and LinkedIn posts; a proposed episode concept with five interview questions; and a pitch in your voice ready to send. Every quote referenced in the pitch has been verified against its source. The pitch comes with a 0-100 quality score so you know whether to send as-is or rework first.

HADEF is not a contact database. It is not a marketplace that connects you with willing guests. It does not send messages on your behalf. It does not auto-publish anything. You stay in control of every send. The product writes; you decide.

How the pipeline works

HADEF is a sequence of five core agents, plus thirteen supporting agents that handle quality, verification, and risk. In plain language:

1. Research Agent

Reads the public web. Pulls every podcast appearance, keynote, article, and LinkedIn post your guest has produced. Time-prioritized so the most recent material weighs most.

2. Transcript Agent

For audio and video where no transcript exists, HADEF transcribes via Whisper. This is where most automated tools fail. The most important things your guest has said are usually in podcast episodes, panel discussions, and conference talks that no one has bothered to transcribe.

3. Concept Agent

Reads everything Research and Transcript surfaced. Looks for the conversation your guest has not had yet. The unexplored thread, the contradiction in their public record, the question someone almost asked but never did. Returns a proposed episode title, premise, and five interview questions with source-grounded hints.

4. Pitch Agent

Writes the actual outreach. Two formats by default: a LinkedIn DM and an email, both in your show's voice. Includes a verified verbatim quote from the guest as anchor.

5. QA Agent

Runs the output through a quality rubric. Verifies every quote against its source URL. Counts specificity anchors. Checks transcript coverage. Scores premise structure and host-voice fit. Returns a 0-100 quality score with line-by-line feedback. If the score is below 70, the agent flags what needs reworking before you see the pitch.

What is different

Three things separate HADEF from every other tool in the category.

Transcripts, not summaries

Most AI booking tools call an LLM and ask "tell me about this person." That returns a summary built from training data with a six-to-eighteen month cutoff. HADEF reads the actual primary sources, including audio that has never been transcribed. The pitch references things your guest said two weeks ago, not two years ago.

Show Brain

Your show has a voice. The way you open episodes, the kinds of questions you ask, the topics you avoid, the framing you use for guests. Show Brain learns this from every approval, edit, and rejection you make. After ten pitches it has a clearer picture of your editorial identity. After fifty, the pitches sound like you wrote them.

Golden Thread

Every pitch carries a verified verbatim quote from the guest. Not a paraphrase, not a summary. The actual sentence, tied to its source URL, time-stamped if it came from audio. If a quote cannot be verified, it does not ship. That single rule is the reason HADEF pitches do not get hosts caught hallucinating.

Pricing

PlanPricePitchesBest for
Starter$49 / month5Hosts running 1-2 outreach campaigns at a time
Professional$199 / month12Most B2B hosts under 100 episodes
Elite$499 / month25Studios, multi-show operators, agencies

14-day free trial includes 3 pitches. No credit card required to start.

Who HADEF is for

Who HADEF is not for

How HADEF compares to other tools

Different jobs, different tools. Honest cuts:

For the full guide with a decision quiz, see the comparison hub.

FAQ

What is HADEF?

HADEF is a SaaS for B2B podcast hosts. It researches a potential guest, identifies the unexplored conversation angle, and writes a personalized outreach pitch in the host's voice. Every pitch is grounded in real transcripts from the guest's prior appearances and includes a verified verbatim quote.

Who is HADEF built for?

B2B podcast hosts with under 100 episodes who interview senior leaders such as CCOs, founders, executives, and authors. Three archetypes: theme shows like Future of X, founder-led shows where a founder interviews peers, and branded company podcasts.

How does HADEF differ from a podcast guest CRM like Wobaka or Streak?

Wobaka and Streak track contacts and pipelines. HADEF writes the pitch. Most hosts use a CRM for tracking and HADEF for the outreach generation itself. They solve different parts of the workflow.

How does HADEF differ from a marketplace like PodMatch?

PodMatch matches you with guests who have opted in to be matched. HADEF lets you target specific named guests who have not opted in. Different category. Use PodMatch when you want speed and willing participants. Use HADEF when you want a specific person.

What does it mean that HADEF is transcript-grounded?

Most AI pitching tools call an LLM and ask it to summarize a person. That returns information limited by the model's training cutoff. HADEF reads the actual primary sources, including audio that has never been transcribed, by running it through Whisper. The pitch references things your guest said two weeks ago, not two years ago.

What is the Show Brain?

Your show has a voice. The way you open episodes, the kinds of questions you ask, the topics you avoid. Show Brain learns this from every approval, edit, and rejection you make in HADEF. After about ten pitches it has a clear picture of your editorial identity. After fifty, the pitches sound like you wrote them.

What is the 0-100 quality score?

Every pitch gets scored against a quality rubric before you see it. The rubric checks: verified verbatim quote present, specificity anchor count, transcript coverage, host fit, and premise structure. If the score is below 70, the system flags what needs reworking. You always see the score and the breakdown.

How long does it take to generate a pitch?

Roughly 10 to 20 minutes per guest, depending on how much public material exists. You give HADEF a name and a LinkedIn URL. It pulls research, transcribes audio if needed, develops the concept, writes the pitch, runs QA, and returns the package.

What happens if HADEF cannot find transcripts for a guest?

The QA agent flags low transcript coverage and refuses to fabricate. You get a partial package with whatever was available, plus a note explaining what was thin. You can decide whether to send, edit, or skip.

How is the 14-day free trial structured?

14 days, 3 pitches, no credit card required to start. The trial uses the same pipeline and quality scoring as paid plans. After the trial you choose Starter, Professional, or Elite.

Ready to try it? 14 days, 3 pitches, no credit card.

Start free trial See the comparison guide View pricing
Home Pricing Compare Sign up Log in