Right channel. Right time. Right voice.
Same pitch, three shapes. LinkedIn for first touch. Email with a subject line that earns an open. X DM for hosts who live on the platform. All sent on a cadence that respects the guest, tracked in one view.
Three channels, one source of truth
Connection plus context
200 to 280 words. Starts with something they said, not a compliment. Ends with a soft, direct ask. No calendar dump in first touch.
Subject line does the work
280 to 340 words. Subject references the thread, not the show. Signature block pulls from Show Brain. Calendly link hidden behind a soft ask.
For hosts who live there
Shorter. Opens the thread instead of typing the full pitch into a 1000-character box. Works with the platforms your guests actually reply on.
Sequenced, not spammed
This is the cadence we recommend, and the one you run. Day 1: like a specific recent post. Day 3: send the connection request. Day 4: send the DM with the full pitch once they accept. Day 6: branch. If they engaged, wait. If not, find the email. Day 8: send the email with the same thread and a different framing. Day 10: disengage for 30 days. Day 12 and beyond: following mode, where a new public signal puts a fresh angle back in your queue.
Hadef writes the pitch and holds the record. Every touch you log stays against the guest, every reply routes to your inbox, and nothing goes out with your name on it that you did not send.
What you control
Turn any channel off
Don't want to use X? Off. LinkedIn-only show? Configure once, applied to every workflow. Per-show settings, not per-pitch toggles.
Tweak the rhythm
Slower cadence for cold guests. Faster for warm intros. Template the sequences once and reuse them across your pipeline.
Run the cadence on one guest
Free tier covers your first three pitches, on the channels your guests actually reply to.